Organic Certification

How to stop confusing consumers with organic and natural labelling

Special Newsletter: Natural and Organic Labelling

Why consumers struggle with natural and organic labelling and how to fix it

By Simon Pitman

Natural and organic labelling claims, certification and branding are confusing enough even for industry professionals, so imagine how consumers feel. We spoke to Ecovia Intelligence-founder Amarjit Sahota to find out how things can be simplified.